Services

Social
Media

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SMC Social Media Communications is one of the most successful social media agencies in Austria. After agency locations in Vienna and Linz, we are now also represented in the heart of Graz with our own office.

We provide a variety of services to help companies optimize their presence on social networks, reach their target groups and increase their brand awareness. We are happy to support you with the following tasks:

Strategy development

  • Target group analysis (Who is the target group?)
  • Platform analysis (Which platforms are suitable?)
  • Competitive analysis (How is the competition positioned?)
  • Development of a long-term social media roadmap

Content creation

  • Creation of image and video content
  • Text design (copywriting)
  • Development of creative postings (storytelling)
  • Animations, memes and GIFs
  • Creation of reels, stories, TikToks and live videos

Editorial planning & community management

  • Creation of an editorial plan (incl. topic planning)
  • Daily management of the social media profiles
  • Response to comments and direct messages
  • Implementation of interaction campaigns and competitions
  • Crisis management (in the event of negative comments or shitstorms)

Performance marketing (paid ads)

  • Campaign strategy and target group targeting
  • Creation of advertisements (images, videos, texts)
  • A/B testing of advertisements
  • Retargeting campaigns
  • Budget optimization for maximum ROI

Analysis & Reporting

  • Creation of monthly reports
  • Monitoring of KPIs (reach, interaction, CTR, CPC, ROI)
  • Social listening (monitoring mentions and trends)
  • Suggestions for optimization

Influencer marketing

  • Identification of suitable influencers
  • Negotiation and contract management
  • Development of creative campaigns with influencers
  • Measuring the success of influencer collaborations

Social Media SEO & Optimization

  • Optimization of profiles and posts for search engines
  • Keyword optimization of articles
  • Hashtag strategies
  • Integration of call-to-actions (CTA)

Social Media Automation & Tools

  • Use of tools such as Hootsuite, Buffer, and Sprout Social
  • Automated publication of articles
  • Automated monitoring and analysis

Campaign management

  • Conception and implementation of campaigns
  • Development of creative advertising strategies
  • Cross-channel campaigns (e.g. Instagram, TikTok and YouTube)

Training & consulting

  • Advice on the optimal use of social media
  • Training for internal marketing teams
  • Provision of tools and resources
  • Workshops for trends and platform strategies

You want to talk
about your project?

Arrange a coffee appointment
MHU

Markus Huber
Managing Director

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