The world is changing faster than many companies.
New technologies, changing markets, societal upheavals, environmental challenges, and artificial intelligence are raising new questions for organizations:
RUP Future Thinking provides answers to these questions.
We combine futures studies, strategy, innovation, branding, culture, communication, experience, and artificial intelligence into an integrated consulting approach.
Our goal is to strengthen the competitiveness of companies, institutions, and individuals in a sustainable way—through inspiration, creativity, and innovation.
We develop:
Brands will become one of the most important competitive advantages in the future.
We develop brands that provide direction, build trust, and drive growth—in consumer markets, financial markets, and labor markets.
Our Services
Corporate culture determines a company’s capacity for innovation and its ability to adapt to change.
We help companies
After all, the future isn’t shaped by strategy papers alone.
It is shaped by people, attitudes, and collaboration.
Internal and external communication is becoming a strategic corporate asset.
We develop communication strategies for companies, executives, and brands that build trust and provide guidance.
Our Services
People don’t remember messages.
They remember experiences.
We create experiences that bring brands, strategies, and organizations to life.
Our Services
In cooperation with the Society for Experience Marketing, part of the REICHLUNDPARTNER Group, we implement live experience strategies both nationally and internationally. Over the first three decades, we carried out projects in 68 countries.
Artificial intelligence is transforming business models, brands, communication, and organizations.
We help companies use AI in a strategic, responsible, and value-adding way.
Our Services
Our mission: to view AI not as an end in itself, but as a tool for better decisions, new business models, more efficient processes, and stronger brands.
Our clients identify opportunities earlier, develop sustainable business models, strengthen their brands, attract top talent, build trust with investors, and successfully position themselves in national and international markets.
They are becoming more resilient, more innovative, and more relevant.
We help companies create cultures where innovation flourishes, responsibility is embraced, and talented people enjoy working.
This is how companies become attractive employers and executives become credible role models.
Investors invest in companies with clear strategies, robust business models, strong brands, and credible leadership.
We make sustainability visible—through compelling strategies, clear positioning, and transparent communication.
We help organizations combine innovation with social responsibility, build trust, and engage in constructive dialogue with all relevant stakeholders.
This is how companies are created that are economically successful and socially relevant.
Today, business success no longer stems solely from good products or efficient processes. It results from the intelligent combination of:
RUP Future Thinking is shaping this future—together with the companies that want to help shape it.
Matthias Reichl
Managing Director
Our strength is made possible by our team of over 170 highly trained and experienced creative and knowledge workers from all areas of marketing communication. In addition, we draw on over 1,000 external experts, as we can also rely on the knowledge and experience of our long-standing clients, friends, and advisors—including Ernst Ulrich von Weizsäcker, Co-President of the Club of Rome. As a result, we have become a valuable sounding board for many of them over the years.
