Healthcare facilities, schools, kindergartens and company restaurants love kulinario’s delicious dishes. The appealing employer branding campaign by REICHLUNDPARTNER Advertising communicates that the company is also well received by current and potential employees.
From chefs and kitchen assistants to apprentices: kulinario is on the lookout for new employees. However, the current situation on the job market makes recruiting staff for the catering industry not so easy. That’s why kulinario had a campaign developed that not only raises awareness of the company, but above all generates sympathy, emphasizes the benefits for employees and presents the company as an attractive employer.
Kulinario distinguishes itself from its competitors with a modern corporate culture that places great value on good cooperation and in which employees are not perceived as mere numbers, but rather as people with individual personalities. For this reason, it made sense to bring the employees of kulinario in front of the curtain and make them the protagonists of the campaign. To this end, REICHLUNDPARTNER developed an exciting wording that immediately establishes the connection to gastronomy.
The strikingly colorful visuals are used in the region around the kulinario locations in Wels, Linz and Ried im Innkreis in the form of print and online media, video walls and public buses.
Have you got an appetite for the campaign? Then take a look at our case study right away.
We wish good appetite!
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