Patrick,
Creative Director

What are you responsible for?

In my position, I am the interface between strategic work and creative output. My core task is to define the WHY and HOW of a brand before we turn our attention to the creative implementation, the WHAT. I create the strategic foundation on which our creative teams build their solutions.

What does a typical working day look like for you?

A typical working day for me is always varied and always starts with a cross-reading of newspapers, blogs and Twitter. My day often involves analyzing market trends and customer needs, briefings and meetings with customers and internal teams. The aim is always to package strategies into convincing business and communication solutions.

What has been your favorite professional highlight so far?

My professional highlights are those special moments when a strategy suddenly comes to life. When we succeed in taking a brand to a new level. These moments of breakthrough, which arise after intensive collaboration, are my absolute highlights.

What do you think makes your employer unique?

Reichl und Partner is characterized by a unique combination of strategic depth and creative curiosity. The agency fosters a culture of collaboration that allows us to develop truly integrated and effective solutions for our clients. We also give you the opportunity to work on a wide variety of projects from a wide range of sectors.

What tip would you like to give other young talents?

Keep things simple but with a smile in the mind 😊